SSP promotes a unique approach to meet the energy needs of the underserved communities through “Sakhis” or women transformed into clean energy entrepreneurs at the village level.
SSP’s clean energy program:
- Generate awareness and deliver energy needs of rural homes by offering pollution‐free, affordable and efficient cooking and lighting solutions at the doorstep by the Sakhis.
- Offers livelihood opportunities to potential rural women through formalized entrepreneurship trainings. This leads to the economic well‐being of the women and their families.
WHAT WE DO
- SSP aims to train and equip women in rural communities to be employed in, or initiate clean energy businesses.
- Fosters community development through awareness on renewable energy and access to clean energy products that suit local contexts. These products range from advanced cook stoves, bio pellets, biogas plants, solar lanterns, home lighting system and solar water heaters.
- Ecosystem building with access to finance, partnership with technology developers and market creation for long term sustainability of the clean energy enterprises launched by the Sakhis. Sakhis are equipped to work within communities to market and distribute clean energy products on behalf of these partner corporations. Women and the corporations involved, as well as SSP share the commissions on the products sold.
Product partnerships include:
|Company||Product being marketed|
|Eureka Forbes (Aquaguard)||Water treatment plants|
|LSS Solar||Solar water heaters|
|D- Light||Solar lanterns|
COMPONENTS OF THE PROGRAM
Capacity Building Program
- SSP provides customized Entrepreneurship Development programs at village level to train women as (‘Sakhis’) or last-mile distributors of clean energy products. (These trainings offer participants a basic understanding of clean energy products, communication and marketing strategies, market spotting, customer segmentation, clean energy sales, inventory management and basic business planning.) Sakhis manage sales and distribution of clean energy products and services through village level retail outlets.
- Sakhis with demonstrated caliber as successful entrepreneurs are elevated as Super Sakhis who function at block/ cluster levels and manage a group of 10 to 15 Sakhis. Super Sakhis work as wholesale distributors of clean energy products and are trained specifically for higher level business strategizing and execution.
- Rural youth are trained as clean energy technicians through SSP’s training arm SSEN. The training modules are spread across three months, and teach young men and women to service and repair clean energy products, and impart technical knowledge on wiring and assembling of electrical appliances. Trained clean energy youth technicians are also offered industry jobs, or inducted to Sakhi networks.
Business Handholding support
Post training, SSP continues to provide Sakhis or clean energy entrepreneurs with branding, marketing support and establishes linkages with micro finance institutions for further assistance.
SSP also works alongside Sakhis in creating new markets for clean energy products. SSP organizes activities such as mass community campaigns and demonstrations at block-level, involving key stakeholders, opinion leaders such as Panchayat heads, and representatives from various institutions to generate clean energy awareness to tap the latent demand.
Ecosystem Building – Orchestrating distribution networks
SSP’s social enterprise SURE works with Sakhis on one hand, and vendors and technology providers of clean energy products on the other side. On behalf of Sakhis, SURE identifies, tests and conducts due-diligence on clean energy products as well as vendors that the Sakhis deal with.
In addition to the existing portfolio of clean energy products, SSP team explores, identifies and tests clean energy products that could potentially benefit the communities we serve.
With the support of USAID/India, over 1010 rural women entrepreneurs have launched clean energy enterprises reaching out to over 200,000 Households across eight districts in Maharashtra and Bihar as on 2016.
- wPOWER – USAID/India
- Miseror, Germany
OPPORTUNITY FOR PARTNERSHIPS
- Technology developers for distribution and marketing of clean and green solutions.
- Building and executing customized awareness campaigns, product development and pilot programs to reach the rural markets.
A report on the Program:
wPOWER INDIA: From creating to scaling up clean energy market ecosystems in underserved regions through empowering grassroots women entrepreneurs as climate change leaders https://drive.google.com/drive/u/2/folders/0ByDHUADemxSjTEV5aWFUOGNOU0k
Swayam Shikshan Prayog Spotlight by wPOWER Hub: